Built for AppLovin
Growth Marketing.
Social Content.
Proof of Both.
30M+ organic views. A storytelling piece that proves the craft. And $485K in paid spend at 3.07x ROAS in the last 6 months. Below is the work.
01 — Viral Content
Content that earns attention.
Featured pieces from a body of work that's driven 30M+ views. Three brands, three formats, three different growth mechanics.
How to find your people
How-to: styling our non-slip workout hijabs
Cutting a stranger's scan tool then replacing it with the best one
02 — Storytelling
Brand work that respects
the viewer.
When the brief is bigger than a 15-second hook.
FITH — Powerhouse Commercial
Made for the mothers who never stop. Who care for the kids, run the household, manage the chaos, and still find their way to the gym. The workout doesn't begin at the gym, it begins the moment they start their day. This commercial is about power that doesn't pause.
Currently being deployed for paid ads, performance data forthcoming.
03 — Paid Performance
Paid creative at scale.
$485K in Meta ad spend over the last 6 months for Innova Electronics. Real budgets, measurable returns.
5.6M unique reach · 3.26% CTR · $0.42 CPC · $13.70 CPM
A selection of featured ad creative:
Open to what's next.
Abdul Siddiq · Los Angeles, CA
Built for AppLovin · May 2026